Is it? Is your story alluring? Does it beguile, bewitch, or enthrall? Is it fascinating, engaging, maybe even mesmerizing? No? It can be…it’s all in how you tell it.
I was thinking about the TV show This American Life the other day and remembered an interview of Ira Glass, the host of the show. It was an excellent interview that spoke to the importance of not just telling a story, but telling it well and telling it with a rhythm that holds the audience and makes them want to discover the meaning of the message.
When I thought of this interview it made me think of Bobby Rettew, a good friend and a great videograpther. Every time I’m with Bobby he tells me, “It’s all about the story. You have to ask the question, ‘what’s your story,’ and then tell that story in a way that engages.” It sounds simple enough doesn’t it? It is…it’s just not easy to do.
If you feel the story you use to describe yourself or your business falls short of the adjectives listed in the first paragraph of this post, watch the interview of Ira Glass below. It’s packed with good advice and it’s only 5 minutes long. If you want more, visit Bobby’s Blog, read up and then connect with him on Twitter, Facebook, or LinkedIn. He has links to these sites on his blog. He’s a smart guy and you’ll find he’s very helpful.
