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Archive for the ‘Presentations’ Category

Is it? Is your story alluring? Does it beguile, bewitch, or enthrall? Is it fascinating, engaging, maybe even mesmerizing? No? It can be…it’s all in how you tell it.

I was thinking about the TV show This American Life the other day and remembered an interview of Ira Glass, the host of the show. It was an excellent interview that spoke to the importance of not just telling a story, but telling it well and telling it with a rhythm that holds the audience and makes them want to discover the meaning of the message.

When I thought of this interview it made me think of Bobby Rettew, a good friend and a great videograpther. Every time I’m with Bobby he tells me, “It’s all about the story. You have to ask the question, ‘what’s your story,’ and then tell that story in a way that engages.” It sounds simple enough doesn’t it? It is…it’s just not easy to do.

If you feel the story you use to describe yourself or your business falls short of the adjectives listed in the first paragraph of this post, watch the interview of Ira Glass below. It’s packed with good advice and it’s only 5 minutes long. If you want more, visit Bobby’s Blog, read up and then connect with him on Twitter, Facebook, or LinkedIn. He has links to these sites on his blog. He’s a smart guy and you’ll find he’s very helpful.

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Brains on Fire®

I attended an Upstate Entrepreneurs and Small Business Owners meeting a few months ago. Joe Dannelly was the speaker. Joe works with one of the most progressive Idenity and Branding Companies I know, Brains on Fire®. Hearing Joe speak was a real treat for me because while I’d love to be able to hire Brains on Fire® to help me brand Wolff, with a starting price of $85,000.00, they are a little out of reach for my budget! Just the same, even though Brains on Fire® caters to high ranking companies, both nationally and internationally, they showed concern for local small business as well when they agreed to speak to this group.

Fisk-A-Teers

During Joe’s presentation, he talked about the work Brains on Fire® did with Fiskars® Shears. They helped Fiskars® develop a Community Website for Scrapbookers called Fisk-A-Teers. It’s a brilliant marriage between a hobby and a supplier that does two things as far as I see it:

1. It’s an excellent way to promote the Fiskars® brand.
2. It provides a powerful medium for Scrapbookers to learn, swap ideas, show off their crafts and build friendships. These things lead to loyal customers!

Two Columns

One more thing I wanted to share with you from Joe’s presentation was an exercise he had all of us perform. Each of us had to take a sheet of paper and draw a line down the middle of it. In the left hand column, we wrote down 3 or 4 of our favorite brands. In the right column, we wrote what we loved about those brands and what draws us to them. After a time of sharing, Joe told us to fold the paper in half and ask ourselves, “Does this list of things I love about these companies describe my company?” It was a great exercise!

I could go on and on about Joe and Brains on Fire®, but the best thing I can do is point you to their blog. It’s an excellent source for anyone in business!

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